Playing Hard to Get is the Key to Voters Getting What they Want

The Politics, by Publius

In December 2019, Boris Johnson won a UK general election, taking 365 seats. This was the Conservative party’s best performance since 1987 and its (joint) third best since the second world war. Despite his present troubles, Boris stands in the same rank as Margaret Thatcher and Harold MacMillan as a pre-eminent election winner.

Crucial to Boris’ victory …